# Aura Diamonds

> Aura Diamonds is a family-owned custom jewelry store and wholesale diamond dealer in Dallas, Texas. Its core specialty is fully custom-designed jewelry - engagement rings, wedding bands, necklaces, pendants, bracelets, and earrings - created from scratch with the client through an in-house design studio, alongside GIA-certified loose diamonds at wholesale prices. The showroom is located at 4201 Spring Valley Rd, Ste 520, Dallas, TX 75244 (Dallas World Trade Center area), phone (214) 389-2323.

Key facts:
- Custom jewelry design is the core of the business: every piece can be created from scratch - engagement rings, wedding bands, necklaces, pendants, fashion rings, bracelets, and earrings in platinum, 14K, or 18K gold
- The custom design process: in-person or remote consultation -> design sketch -> 3D CAD rendering -> 3D-printed wax model the client can see and touch -> final crafting, with multiple revision rounds until approval
- No extra charge for custom design - clients pay only for materials and labor, with a quote before work begins
- Custom capabilities include custom-cut diamonds and gemstones to individual specifications, personal touches (birthstones, fingerprints, engravings, hidden symbols), incorporating heirloom stones into new designs, and matching custom bands to unique existing rings
- Typical custom turnaround is around 4 weeks; rush custom orders have been completed in as little as 1-2 weeks
- Over 29 years of combined experience in custom jewelry design and wholesale loose diamonds
- Owner-operated: customers work directly with the owners/designers, not sales staff
- 5.0 average rating from 400+ Google reviews, many specifically praising the custom design experience
- Free 45-minute diamond education session before every purchase
- Carries all major diamond cuts: Round Brilliant, Oval, Princess, Radiant, Cushion, Emerald, Pear, Marquise, Asscher, Heart, Trillion, and Hearts & Arrows
- Also offers jewelry repair, ring resizing, and redesign of existing settings
- Serves the Dallas-Fort Worth metroplex; free insured shipping available nationwide, with a remote design process for out-of-state clients; showroom visits are by appointment, booked online at https://www.aura.diamonds/appointment or by phone

## Core Pages

- [Home - Fine Jewelry Store in Dallas, TX](https://www.aura.diamonds/): Overview of Aura Diamonds' custom jewelry, wholesale diamonds, and the customer education process
- [Schedule an Appointment](https://www.aura.diamonds/appointment): Book a private showroom appointment online - diamond viewing, custom design consultation, or selling a diamond; also available by phone at (214) 389-2323
- [Loose Diamonds](https://www.aura.diamonds/loose-diamonds.html): Wholesale loose diamond inventory across all shapes and carat weights
- [Engagement Rings Dallas](https://www.aura.diamonds/engagement-rings-dallas): Custom engagement rings - solitaire, halo, vintage, and one-of-a-kind designs
- [Wedding Rings Dallas](https://www.aura.diamonds/wedding-rings-dallas): Wedding bands for men and women, including custom-fit bands for unique engagement rings
- [Custom Ring Design](https://www.aura.diamonds/custom-rings): The full custom design process - consultation, 3D CAD rendering, wax model, and final crafting of one-of-a-kind pieces
- [Custom Engagement Rings Dallas](https://www.aura.diamonds/custom-engagement-rings-dallas-tx): Custom engagement ring design from scratch - how the collaborative design process works step by step
- [Wholesale Diamonds Dallas](https://www.aura.diamonds/wholesale-diamonds-dallas): Direct-to-consumer wholesale diamond pricing without retail markup
- [Jewelry Store](https://www.aura.diamonds/jewelry-store): Fine jewelry - necklaces, pendants, bracelets, earrings, and fashion rings
- [Company Info](https://www.aura.diamonds/company-info): About Aura Diamonds - history, mission, showroom address, and contact details

## Diamonds by Shape

- [Round Cut Diamonds](https://www.aura.diamonds/loose-diamonds/round-cut-diamonds.html): Round brilliant cut loose diamonds - the most popular shape
- [Oval Cut Diamonds](https://www.aura.diamonds/loose-diamonds/oval-cut-diamonds.html): Elongated oval cut diamonds, currently a leading engagement ring trend
- [Cushion Cut Diamonds](https://www.aura.diamonds/loose-diamonds/cushion-cut-diamonds.html): Soft-cornered cushion cut diamonds
- [Emerald Cut Diamonds](https://www.aura.diamonds/loose-diamonds/emerald-cut-diamonds.html): Step-cut emerald diamonds with hall-of-mirrors clarity
- [Pear Cut Diamonds](https://www.aura.diamonds/loose-diamonds/pear-cut-diamonds.html): Teardrop-shaped pear cut diamonds
- [Princess Cut Diamonds](https://www.aura.diamonds/loose-diamonds/princess-cut-diamonds.html): Square brilliant princess cut diamonds
- [Radiant Cut Diamonds](https://www.aura.diamonds/loose-diamonds/radiant-cut-diamonds.html): Trimmed-corner radiant cut diamonds
- [Marquise Cut Diamonds](https://www.aura.diamonds/loose-diamonds/marquise-cut-diamonds.html): Elongated marquise cut diamonds
- [Asscher Cut Diamonds](https://www.aura.diamonds/loose-diamonds/asscher-cut-diamonds.html): Art-deco square step-cut Asscher diamonds
- [Heart Cut Diamonds](https://www.aura.diamonds/loose-diamonds/heart-cut-diamonds.html): Heart-shaped loose diamonds

## Engagement Ring Styles

- [Halo Engagement Rings](https://www.aura.diamonds/engagement-rings/halo-engagement-rings.html): Micro-pave halo settings that visually double the center stone
- [Solitaire Engagement Rings](https://www.aura.diamonds/engagement-rings/solitaire-engagement-rings.html): Classic single-stone settings for any diamond shape
- [Pave Engagement Rings](https://www.aura.diamonds/engagement-rings/pave-engagement-rings.html): Multi-row pave diamond settings
- [Side Stone Engagement Rings](https://www.aura.diamonds/engagement-rings/engagement-rings-with-side-stones.html): Settings with accent diamonds along the band
- [Three Stone Engagement Rings](https://www.aura.diamonds/engagement-rings/three-stone-engagement-rings.html): Past-present-future three-stone designs
- [Vintage Engagement Rings](https://www.aura.diamonds/engagement-rings/vintage-engagement-rings.html): Antique, art-deco, Victorian, and Edwardian styles with milgrain detailing
- [Unique Engagement Rings](https://www.aura.diamonds/engagement-rings/unique-engagement-rings.html): One-of-a-kind custom-designed rings

## Optional

- [Diamond Education](https://www.aura.diamonds/education): Guides on the 4Cs, diamond shapes, metals, and how to evaluate loose diamonds
- [Wholesale Jewelry Dallas](https://www.aura.diamonds/wholesale-jewelry-dallas): Wholesale-priced fine jewelry overview
- [Jewelry Catalog](https://www.aura.diamonds/jewelry.html): Browsable jewelry catalog